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Screen Views Per Session

Measuring Success

Screen Views Per Session measures the number of unique app screens a user interacts with during a single session.

It is the mobile-native counterpart to Page Views Per Session, helping teams understand in-app flow, navigation depth, and user engagement behavior in mobile and hybrid environments.

What are Screen Views Per Session?

App Equivalent of Page Views

Designed for native mobile apps.

Session Based

Anchored to a single app usage session.

Event Driven

Based on screen transition events rather than page loads and urls.

How are Screen View Metrics Used?

Onboarding Flow Analysis

Watch users progress through guided experiences.

Feature Engagement Tracking

Monitor which screens are most/least visited.

UX Optimization

Identify bottlenecks or unused areas in navigation.

User Journey Insights

Map typical session paths and drop-off points.

How is Screen View Data Collected?

• Mobile analytics platforms
• Instrumentation that logs screen transitions
• Manual tagging of screens in hybrid or custom app frameworks

Difference from Page Views Per Session:

Environment

Page Views apply to web, Screen Views apply to mobile and apps.

Technology

Page views are triggered by URL loads;,screen views are triggered by in-app screen transitions.

Structure

Websites use navigation paths and page reloads, apps use dynamic screen states within a single session context.

What is the Formula for Calculating Screen Views Per Session?