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Click Rate & Interaction Rate

Measuring Success

Click Rate (or Interaction Rate) is a metric that measures the frequency of user engagement with interactive elements within a defined context.

It is used to assess engagement, usability, and interface effectiveness.

Click Rate is the percentage of users or sessions that result in one or more clicks on a target element or group of elements.

What Are Click Rates?

Engagement-Oriented

Reflects user interaction rather than task outcome.

Element-Focused

Applied to individual buttons, menus, CTAs, or full interfaces.

Quantitative and Aggregated

Measured over time, across users or sessions.

Flexible Scope

Track clicks per page, per component, or across full journeys.

When to Use Click Rate Metrics

UI Design Testing

Evaluate visibility, placement, and affordance of clickable elements.

Marketing

Assess effectiveness of calls to action (CTAs) in ads, emails, and landing pages.

Content Engagement

Measure interaction with UI, media, buttons, sliders.

Behavioral Analytics

Map user flows and identify hotspots or dead zones in interaction.

How to collect Click Rate Data

• Event tracking tools
• Clickstream analysis and heatmaps
• A/B testing platforms to compare variations
• Custom telemetry in software applications

What is the Formula for Click Through Rate (CTR)?