Using Framer

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Using Framer

Framer is one of the leading tools for interactive, production-level prototyping.

Originally rooted in code-based design, Framer has evolved into a visual-first tool that allows designers to create fully responsive, animated, and interactive web experiences that often indistinguishable from the real thing.

How Framer Is Used

Responsive UI Design

Designers use Framer to build layouts that work across devices, with tools for flexible grids, fluid typography, and breakpoints.


Prototyping with Real Interactions

Framer is for advanced prototyping, hover effects, gestures, transitions, animations, and dynamic states that feel fluid and real.


Component-Based

Design Teams build reusable components with smart variables (like toggles, text inputs, or dropdowns) for rapid iteration and testing.


Live Websites & Landing Pages

Framer now supports publishing actual websites, often used for MVPs, marketing sites, or testing real-world engagement with minimal dev work.


Developer Collaboration

Framer generates clean code, and developers can preview logic-rich prototypes that behave like the final product, streamlining handoff or even skipping it for smaller sites.


CMS Integration

With built-in CMS features, designers can populate prototypes or websites with real content, great for testing in-context experiences.

Benefits & Advantages

Realistic Prototypes
Feels like a live product, not just a simulation. Great for testing interactions, animations, and behavior.


No Code
Drag-and-drop interface, yet customizable with code when needed.


Publish-Ready
You can ship landing pages, portfolios, or test products directly from Framer.


Advanced Animations
Built-in tools for fluid transitions, spring effects, scroll-based animations, and microinteractions.


Responsive by Default
Prototypes scale well across screen sizes and devices, important for modern UX work.

How Framer Is Used in UXR (User Experience Research)

High-Fidelity Usability Testing

Researchers use Framer prototypes in user testing sessions to evaluate realistic interactions, behaviors, and transitions, especially useful for validating animations, gestures, or complex flows.


A/B and Preference Testing

Because Framer can host live, interactive versions of screens, UXRs can run comparative tests where users interact with multiple design versions in natural environments.


In-Context Content Testing

With CMS integration, UXRs can test designs with real or dynamic content, critical for evaluating readability, hierarchy, and comprehension.


Early MVP Validation

Framer prototypes can function like real apps or sites. Researchers use them for early MVP-style testing to validate demand or usability before committing to development.


Behavioral Flow Testing Because

Framer handles logic and state changes, UXRs can test decision trees, toggle states, filters, and other dynamic flows that go beyond static click-throughs.


Stakeholder Demonstrations

Framer allows researchers to show what users will actually experience, reducing gaps between findings and design intent, and making insights more persuasive.